Lide is a Product Designer specializing in B2B SaaS and AI, crafting experiences that blend Art, Design, and AI

Lide is a Product Designer with three years of experience, specializing in B2B SaaS and AI, crafting experiences that blends Art, Design, and AI

Lide currently works for Deloitte London

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Selected Works

Clientelling App

2024 Aug - Nov

UI/UX Design, Cross-Platform, B2B SaaS, User Research

Boosting Sales and Enabling Personalized Customer Experiences

Professional 2024 (Protected)

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Debrief AI

2023 Jan-Jul

AI B2B SaaS, Website, User Research, UI/UX Design, LLM

User-Centric Strategy Pivot for Debrief AI to Secure Investment

Professional 2023 (Protected)

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Design System

2024 Feb-Oct

Design System, iOS, B2B SaaS, Retail

Establishing a Design System to Drive Education and Efficiency

Professional 2024 (Protected)

View project

Technology Radar

2023 Sep-Dec

UI/UX Design, Website, Enterprise App, Accessibility, Workshop

A Website for Evaluating Technology Portfolios

Professional 2023 (Protected)

View project

I create intuitive, meaningful designs that connect people and technology. I focus on turning insights into impactful experiences that inspire and improve everyday life.

About me

Lide is a Product Designer based in London with a background in Architecture and Urban Planning spanning seven years. During this time, he developed a strong precision in design and a keen eye for detail.
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He had experience in both in-house and start-up environments. He has designed two native apps Teleport(Tofu) and AchieveWins on Apple Store. He currently is employed by Deloitte Business Innovation where he does internal startups.
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His expertise includes scalable design systems, user research, complex user journeys, and accessibility. During his free time, he is also a sticker designer and amazing chef, know more here.

Download my CV
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Sep 2023 - present | London, UK

Deloitte Business Innovation

Product Designer II

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Jun 2022 - Aug 2023 | Santa Clara, USA

Debrief AI

Product Designer

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May 2023 - Jul 2023 | Santa Clara, USA
AI Manga King

Product Designer

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Apr 2022 - Dec 2022 | Santa Clara, USA
Tofu: The Voice-first Messenger App

Product Designer

Jun 2021 -  Sep 2022 | Cambridge, UK

Hercules Cambridge

Design Consultant

Oct 2020 -  present | Multiple countries

Lide Studio

Freelance UI/UX Designer

Oct 2020 – Sep 2022

University of Cambridge

M.Phil. in Architecture and Urban Design (Part II)
Focus: Smart City, Innovation, and User Experience Design

Sep 2015 – Jun 2020  

South China University of Technology

B.E. in Urban Planning | GPA: 3.9/4 | Dean's List

Jan 2019 – Jun 2019

University of California, Berkeley

Exchange program in Design and Technology | GPA: 3.91/4
Focus: Front-end Programming, UX Design

2021
Finalist

Global Student Service Design Challenge

2020

National Semi-final (16/302)

China User Experience Design Competition

2020

1st Prize (1/560) in Data Analytics

American Society of Landscape Architect

3+

Years of experience

10+

Satisfied clients

30+

Projects delivered

What Lide can help you:

Product Design

UI/UX Design
User Rsearch
Website Design
Product Design
AI-Driven Design

Other

Graphic Design
Sticker Design
Online Identity
Webflow Development
Custom Animations
A global leader in consulting and professional services.
A platform that simplifies Bio-Tech research with generative AI.
Hong Museum stands as a beacon of artistic and social exploration in Wenzhou, China.
Lide got his M.Phil. in Architecture and Urban Design (Part II) from the University of Cambridge at 2022
Lide did an exchange program on Design and Technology at UC Berkeley at 2019
Lide did his Bachelor's in Urban Planning at South China University of Technology from 2015 to 2020
"I had the pleasure of working alongside Lide during a pivotal period of change transformation within the asset team, and I cannot recommend them highly enough for their exceptional contributions as a junior product designer."
Lyanne Earls
Head of Product Management in Deloitte Business Innovation
“Lide has brilliant UX and design research skills. As a Product Designer on my team, Lide consistently impressed me with his dedication, creativity, and user-centric approach.”
Rachita Sharma
Lead Product Manager in Deloitte Business Innovation
“I appreciate the attention to detail around the various states and edge cases, resolutions and variations in data. This has allowed the end product to be very refined.”
David Moorhead
Lead Frontend Developer at Food Connected Ltd
“Lide's leadership in aligning teams through storytelling and prototyping has consistently driven innovative and impactful results.”
Huiwen Shi
UX Designer at Mobi System
“Lide’s entrepreneurial mindset and technical expertise make him an indispensable collaborator. His ability to balance creative thinking with practical execution consistently exceeded my expectations.”
Zhen Li
Staff AI Engineer at Replit
“Lide Li’s influence as a mentor has been instrumental in shaping the skills and confidence of
numerous budding designers and engineers.”
Ke(Alex) Shang
 Watch Product Design Engineer

lideli.leo@gmail.com

Fun things that Lide did